Nestlé Nigeria Launches 'Nestlé Good' Campaign at 65

Nestlé Nigeria PLC recently launched the "Nestlé Good" campaign to commemorate its 65-year journey in Nigeria, emphasizing its significant impact across various value chains, particularly in nutrition and community development. The event took place at the company's head office in Ilupeju, Lagos.

Managing Director Wassim Elhusseini highlighted the company's commitment to creating shared value, stating that Nestlé has become a household name with key brands like Maggi, Milo, and Nescafé. The campaign aims to address issues such as nutrition, environmental protection, and tourism, while also empowering individuals and families.

Victoria Uwadoka, also from Nestlé, discussed the importance of collaboration with the creative sector, particularly content creators, to effectively communicate the company's initiatives. The campaign is designed to improve community standards and attract tourism by enhancing local environments and opportunities.