Nestlé Nigeria Launches Milo Text Win Campaign Nationwide

Nestlé Nigeria Plc officially launched the "Milo Text Win" campaign, a nationwide promotion aimed at rewarding two million consumers across Nigeria. The initiative offers participants the chance to win airtime, substantial cash prizes, and a brand new car.

This campaign is designed to celebrate and appreciate the loyalty of Milo consumers over the years. Uwadoka, a representative from Nestlé, emphasized the brand's deep-rooted relationship with Nigerian families and its commitment to grassroots sports development over the past 25 years.

Gilbert Tweneboah Koduah, Category Manager for Beverages at Nestlé Nigeria Plc, outlined the scale of the rewards and the distribution process. The promotion requires consumers to purchase a special marked Milo 20g promo pack and submit a unique code via USSD or QR code.

Boladal Odunlami, Commercial Manager at Nestlé Nigeria Plc, noted that the campaign supports the broader ecosystem, including small retail businesses. Edidiong Peter assured the public of strict compliance with regulatory measures to ensure a transparent reward process.