Nigeria's Ethnic Diversity Can Boost Tourism Revenue

Abiola Dosunmu highlighted the potential of Nigeria's ethnic diversity to enhance tourism revenue at the Eko Vanguard International Summit held in Lagos. The summit gathered stakeholders to discuss the country's cultural heritage and creative industries as vital components for sustainable economic development.

Dosunmu pointed out that Nigeria's 200 ethnic groups represent a significant yet underutilized resource that could transform the tourism sector. Erelu Kuti IV cited traditional festivals, such as the Eyo Festival, as examples of cultural events that stimulate economic activity and attract visitors.

The summit emphasized the need for communities to identify and promote cultural assets and develop viable tourism products. Keynote speaker Lai Mohammed, former Minister of Information and Culture, and Nike Okundaye, founder of Nike Art Gallery, underscored the importance of Lagos as a cultural hub.

Hassan Zakari from the West Africa Tourism Organization called for urgent visa reforms to improve Nigeria's competitiveness as a tourism destination. The event concluded with awards recognizing contributions to Nigeria's tourism and creative industries.