NTDA Collaborates with Creative Industry to Boost Tourism

The Nigerian Tourism Development Authority (NTDA) is intensifying its engagement with the creative industry to boost tourism in Nigeria. This initiative follows a recent meeting involving Dr.

Shaibu Husseini, Executive Director of the National Film and Video Censors Board, and Abdulrashe Bello, popularly known as JJC Skillz, along with Dr. Ali Nuhu, Managing Director and Chief Executive of the Nigerian Film Corporation.

The discussions focused on utilizing film, music, and creative content to present an authentic image of Nigeria, aiming to attract both local and international visitors. The NTDA emphasized the importance of storytelling in showcasing Nigeria's diverse cultural and tourism potential.

JJC Skillz expressed support for efforts to promote Nigerian creative content, while Dr. Husseini highlighted the role of film in unlocking Nigeria's tourism potential.

The collaboration aims to strengthen ties among filmmakers, screenwriters, and other stakeholders within the sector to effectively tell Nigeria's stories and connect people to various destinations.