IMPR Secures Grand Prix at 2026 IPRA Awards in Greece

Image Merchants Promotion Limited (IMPR) achieved the Grand Prix, the highest honor at the 2026 International Public Relations Association (IPRA) Golden World Awards, held at the Hotel Grande Bretagne in Athens, Greece. The company celebrated this milestone in Abuja, its main base, for its campaign titled “AI for Crisis Communication: From Study to Strategy,” which was recognized for exemplifying the highest standards in public relations.

IMPR's Chief Executive Officer, Yushau Shuaib, called the Grand Prix a historic achievement for both the company and Nigeria's public relations sector. The award was presented to Bashir Adewale Adeniyi, the Comptroller-General of the Nigeria Customs Service, who also received a special award for his contributions to transparent communication.

IMPR also won two additional Golden World Awards in the AI in Crisis Management and Publication categories. The event was attended by PR professionals from over 50 countries, including notable figures from Nigeria such as IMPR Board Chairman Professor Sule Yau Sule and NITDA spokesperson Hadiza Umar.