Durex Promotes Intimacy Education in Nigeria

Durex has recognized a significant gap in intimacy education in Nigeria, where discussions about sex and pleasure are often considered taboo. Many couples experience emotional disconnect and dissatisfaction in their relationships due to a lack of communication about desires and needs.

To address this, Durex has initiated campaigns aimed at fostering mutual pleasure and honest conversations about intimacy. One notable event was held during Valentine's week, featuring a "Kiss Booth" that invited couples to engage in public displays of affection, thereby normalizing such interactions and encouraging dialogue about their intimate lives.

This initiative is part of Durex's broader strategy to create a supportive infrastructure for intimacy education, emphasizing that intimacy is a skill that requires practice and open communication, rather than an instinctive ability.