Rhia Bello Emerges as Abuja's New Creative Force

Rhia Bello, an Abuja-based entrepreneur, creative director, and musician, is gaining attention as a new creative force in the Nigerian entertainment scene. She has worked behind the scenes for three years as the creative lead at Sartoriah while developing her own artistic identity.

Rhia is preparing to unveil her public music career in June 2026, which will include a fashion capsule collection and a short film shot across Lagos and Abuja. Her first major public appearance was during Odumodublvck's tour at Philomath University, where she performed an unreleased collaboration titled "Drink." This performance generated significant online buzz and led to the trending hashtag #WhoIsRhia.

Rhia's initiatives aim to support young female creatives in Nigeria. Odumodublvck has referred to his family as his first label, reinforcing the influence of familial ties in shaping their creative endeavors.