Oluwadunsin Sanya Discusses Digital Journalism's Future

Oluwadunsin Sanya, the Digital Media Profession Head and Editor at Bellanaija, participated as a featured speaker at the Financial Times Digital Age Conference held in London. During her address, she discussed the significant shifts in audience behavior driven by the rise of AI and social media, emphasizing the urgent need for innovation in digital publishing.

Sanya highlighted the challenges faced by Nigerian media in adapting to these changes and urged media professionals to rethink their storytelling strategies in light of algorithm-driven content discovery. She referenced research indicating that 33% of Nigerian respondents frequently receive new AI programs, pointing to a shift from traditional search engines to AI chatbots for information retrieval.

Sanya encouraged digital platforms to move beyond conventional search engine optimization and to embrace generative engine optimization. She concluded by urging media professionals to think ahead and prepare for future trends in the digital landscape.