Olamide's Endorsement Transforms Peller's Career

On September 6, 2026, Nigerian content creator Habeeb Hamzat Adelaja, known as Peller, revealed in a livestream with Pastor Tobi how rapper Olamide, whose real name is Adedeji, played a crucial role in transforming his career. Peller noted that Olamide's endorsement brought him his first 100,000 livestream views and attracted attention from individuals who had previously blocked him.

Before this breakthrough, Peller struggled for visibility in Nigeria's competitive content creation landscape, characterized by his sarcastic delivery and unique TikTok livestreams. Olamide's support not only included a shoutout but also participation in Peller's streams and public backing, which helped shift public perception of Peller almost overnight.

While other artists like Canadian-Nigerian rapper Dax also contributed to Peller's early success, he consistently acknowledges Olamide as the first major celebrity to endorse him, which ultimately led to his rise as one of Africa's top streamers, earning him awards and collaborations with high-profile artists.