MultiChoice Cuts Decoder Prices and Introduces Shared Payments Amidst Competition

MultiChoice, the parent company of DStv and GOtv, has implemented a strategy to combat subscriber losses and financial pressures by slashing decoder prices and introducing shared payment options. The company has faced challenges, losing 2.8 million linear subscribers in the past two financial years and shedding 1.2 million customers in the 2025 financial year alone.

To retain customers and compete with streaming platforms, MultiChoice has reduced prices for DStv decoders, including the Explora 3B, and introduced additional channels at no extra cost. The company also launched a shared payment feature on the MyDStv app, allowing primary account holders to split monthly subscriptions.

Additionally, MultiChoice has introduced a reward program where subscribers can redeem DStv coins to offset subscription fees. These initiatives aim to provide more value to subscribers and enhance affordability in the face of increasing competition in the market.