PariPesa and Olympique de Marseille Join Forces for Africa

PariPesa has formed a partnership with Olympique de Marseille to enhance football engagement across Africa. This collaboration will leverage OM’s heritage and PariPesa’s digital expertise to create fan-oriented activities, including co-branded digital campaigns, competitions, and giveaways.

The partnership aims to bring Olympique de Marseille's content closer to African supporters, thereby increasing PariPesa’s visibility and credibility within the football community. Yaya Touré, a celebrated football icon and PariPesa's Brand Ambassador, plays a significant role in this initiative, reinforcing the connection between the brand and African football fans.

The partnership is designed to celebrate the historical ties between Olympique de Marseille and Africa, with ongoing initiatives planned to foster engagement and participation among football enthusiasts across the continent. As the collaboration progresses, new stories, campaigns, and experiences will be developed specifically for African football fans.