Helios Investment Partners Expands into Africa's Sports Market
Helios Investment Partners is expanding its footprint in Africa's sports and entertainment sectors through investments aimed at tapping into a market projected to reach $20bn by 2035. This strategy is being executed via Helios Sports & Entertainment Group, which encompasses various businesses including Professional Fighters League Africa, NBA Africa, Zaria Group, and The Malachite Group.
In 2025, over N50bn was invested in Nigeria's sports sector, indicating a rising interest in sports and entertainment. Helios is addressing challenges such as inadequate infrastructure and limited funding for talent development.
One significant investment is PFL Africa, launched in 2024 through a joint venture with the Professional Fighters League, which aims to develop local fighters and audiences. PFL Africa hosted its inaugural event in June 2026 in Lagos, featuring eight Nigerian fighters, marking it as the largest mixed martial arts event in West African history.
Helios's investment strategy also includes basketball and entertainment, with NBA Africa managing the NBA's interests and The Malachite Group focusing on entertainment content.
Plus234Feed summary based on reporting from Punch Newspapers. Read the original report below.
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