Iba Gani Adams Advocates for Nigeria's Tourism Rebranding

The 2026 Annual Conference and Awards of the Association of Nigerian Journalists and Writers of Tourism (ANJET) took place in Lagos on October 16. The conference focused on the relationship between tourism development and the Federal Government’s immigration reforms, under the theme "Nigerian Tourism Industry and Current Administration’s Immigration Reforms." Participants, including past and current tourism and immigration stakeholders, discussed the underexploited potential of Nigeria's diverse cultural attractions and landscapes.

Iba Gani Adams, the Aare Onakakanfo of Yorubaland, called for federal and state governments to prioritize tourism investment and develop cultural products that can attract visitors and generate income for local communities. He compared Nigeria's potential for global image enhancement to that of Hollywood in the United States, advocating for strategic promotion of Nigeria's culture and heritage.

Adams received the Most Impactful Cultural Tourism Personality in Nigeria award at the conference.