Tunde Perry Critiques King Ochacho's Music Promotion Strategy

Tunde Perry, a music businessman, issued a public warning to billionaire real estate mogul King Ochacho regarding the millions he has invested in promoting his son Iceking Ochacho's music career. In a video posted on Instagram on September 24, 2026, Perry expressed concerns about Ochacho's strategy, particularly the significant funds allocated for influencer promotions.

He highlighted that popular Nigerian streamer Habeeb Adelaja, known as Peller, received gifts, including a house valued at N400 million, for promoting Iceking's music. Perry criticized the approach, arguing that many benefiting from Ochacho's generosity lack genuine intent to promote the music effectively.

He emphasized that merely throwing money at the issue will not yield results, as organic listener interest cannot be purchased. Social media reactions indicated that many users had not listened to Iceking's songs despite the heavy promotion.