Operation Bluebird Launches Twitter.now Amid Trademark Dispute

Operation Bluebird, a startup founded by former Twitter general counsel Stephen Coates and colleagues, launched a new social media platform named Twitter.now. This initiative comes amid an ongoing trademark dispute with X Corporation, which acquired Twitter in 2022 and rebranded it as X.

Coates stated that the startup had waited long enough for a formal ruling regarding their trademark claims and decided to proceed with the launch. The platform aims to recreate the community-driven experience of the original Twitter while implementing stronger measures against misinformation and harassment.

It features an AI-powered tool called Vera, designed to analyze posts for reliability. Additionally, Twitter.now introduces a "Trust Dial" feature, allowing users to manage the visibility of content based on trust levels.

The startup is also testing a paid early-access model. Trademark attorney Josh Gerben noted that Operation Bluebird may have a workable argument regarding X's abandonment of the Twitter trademark, although the dispute remains unresolved.