Udoh Urges Caleb University Students on Personal Branding

Anieti Udoh, the Division Director at Market Edge Magazine, spoke to students at Caleb University in Imota, Lagos State, on the significance of personal branding during a guest speaker program themed "Brand Call: Own Your Identity." The event, organized for 400-level Public Relations and Advertising students, included a panel interview session where speakers shared personal experiences of resilience and growth. Udoh stressed that personal branding extends beyond social media appearances and is built on consistent actions and character.

He cited successful Nigerians like Aliko Dangote, Burna Boy, Ngozi Okonjo-Iweala, and Chimamanda Ngozi Adichie as examples of individuals who transformed challenges into opportunities. The program featured other notable speakers, including Kayod Okunade, Sundai Ogbonna, Ayisha Olanrewaju, and Sundai Ayetutu, who provided insights into personal branding and leadership, encouraging students to take ownership of their identities in the media profession.