Wema Bank Marks 9 Years of ALAT with Customer Rewards

Wema Bank commemorates the ninth anniversary of ALAT by Wema, recognized as Africa's first fully digital bank, which was launched in 2017. The bank has evolved its platform to create a comprehensive digital banking ecosystem aimed at eliminating traditional banking challenges, such as long queues and slow service delivery.

To celebrate this milestone, Wema Bank has introduced the ALAT 9 campaign, featuring a series of customer engagement activities designed to reward users and enhance loyalty. The campaign includes daily challenges where customers can unlock rewards by completing specific tasks within the app.

Additionally, customers are encouraged to participate in a jingles challenge for a chance to win prizes. Moruf Oseni, the Managing Director and Chief Executive Officer of Wema Bank, emphasized that this anniversary reflects the bank's commitment to innovation and customer-focused solutions.

The campaign runs from May 2 to May 31, encouraging users to update and download the ALAT app to participate.