Wema Bank Launches ALAT 9 Campaign for Digital Banking

Wema Bank PLC has reaffirmed its commitment to enhancing digital banking as it celebrates the ninth anniversary of its fully digital banking platform, ALAT. Launched in 2017, ALAT was designed to address challenges associated with conventional banking by providing a seamless platform for account opening, transactions, and financial management without physical interaction.

The bank announced the ALAT 9 campaign, a month-long initiative starting May 2 and running until May 31, which focuses on customer engagement and rewards. Moruf Oseni, Managing Director and Chief Executive Officer of Wema Bank, noted that the campaign is designed to reinforce the bank's focus on building a customer-centric platform.

Chief Digital Officer Olusegun Adeniyi emphasized the initiative's aim to integrate personalized insights and gamification into the banking experience, adapting to customer needs. The campaign encourages customers to participate actively and update the ALAT application via relevant app stores.