Wema Bank Launches "Evolution of Love" Valentine Campaign with Cash Rewards and Getaways

Wema Bank in Nigeria has introduced its "Evolution of Love" Valentine campaign for 2026, targeting singles, couples, and newlyweds. The campaign aims to celebrate various forms of love beyond romantic relationships, including self-love, friendship, and family love.

Participants are required to create love goals on the bank's digital platform, ALAT, and share a one-minute video on social media explaining their love journey to win rewards such as cash prizes, spa experiences, and all-expenses-paid getaways. The campaign reflects Wema Bank's customer-centric philosophy, with Managing Director Moruf Oseni emphasizing the importance of love in all relationships.

The bank encourages customers to actively participate by using the ALAT app to create and fund their love goals. Entries for the campaign are open from February 1 to February 10, with more details available on Wema Bank's website.