Wema Bank Launches "Evolution of Love" Campaign to Celebrate Different Forms of Love

Wema Bank has introduced the "Evolution of Love" Valentine campaign, focusing on celebrating different forms of love beyond romantic relationships. The campaign involves customers creating love goals on the bank's Alat app and sharing a one-minute video on social media describing their evolving love journey.

Participants stand a chance to receive rewards such as cash prizes, lifestyle vouchers, and short vacations. Moruf Oseni, the Managing Director and Chief Executive Officer of Wema Bank, highlighted the campaign's goal of promoting self-worth, friendship, and strengthening bonds among singles, friends, families, and married couples.

The initiative reflects the bank's customer-centric approach and commitment to delivering personalized services. The campaign encourages customers to upload their entries on social media using the hashtag #AlatEvolutionOfLove.

It also involves utilizing the upgraded Alat app to create love goals and conduct transactions using Wema Bank cards within the campaign period.