Importance of Advisers in Africa's Gaming Industry

The African gaming industry is experiencing growth, with new markets emerging and regulations evolving. However, not all new gaming businesses succeed; some shut down or merge.

Experts at SLEC AFRICA’s webinar, ‘Beyond Licensing: Choosing the Right Partners’, discussed the importance of selecting appropriate legal, tax, compliance, and commercial advisers. Adenike Oyebamiji, Legal Compliance Manager (West Africa) at Velex Advisory, stated that a common mistake is treating Africa as a single market, as customer behavior and regulatory frameworks vary significantly across countries.

For instance, advertising rules differ by jurisdiction, and businesses must understand local requirements before launching campaigns. Garron Whitesman, Founding Partner at Whitesmans Attorneys, noted that while Africa presents challenges, every regulated market requires businesses to work with knowledgeable advisers.

He compared Africa's regulatory landscape to Europe, where national laws and cultures create differences even in harmonized regions. Understanding local regulations is essential for successful market entry and sustainability.