Mavin's Kizito Ahams on Building Afrocroiser Project

Kizito Ahams, the Senior Manager of Licensing and Publishing at Mavin, spoke from Geneva, Switzerland, about the development of Afrocroiser, a project he conceived nearly two years prior to the documentary's release. He highlighted his early interactions with SACEM, the world's oldest performance rights organization, which began about three years ago during a speaking engagement.

Ahams emphasized the importance of aligning the right partners, budget, and timing for successful collaboration. He described the project as a cultural exchange program rather than just a music initiative, involving extensive preparation and negotiations with SACEM and the French Embassy.

Ahams stressed the necessity of signing agreements early to protect the rights of all contributors, including songwriters, producers, and artists, to avoid disputes over credits in successful records. He expressed his commitment to ensuring songwriters are well-represented and positioned for success in the music industry.