FIFA's Silence on World Cup Halftime Show Frustrates Broadcasters

As the World Cup final approaches on July 19 at MetLife Stadium in East Rutherford, New Jersey, FIFA has not confirmed the length of the halftime show, causing frustration among TV rights holders. Sources indicate that multiple requests for clarification from FIFA have gone unanswered, leading to complications for commercial broadcasters who need to plan their advertising inventory.

The halftime show is expected to feature performances by Madonna and Shakira, among others, and may last between 12 to 15 minutes, similar to the Super Bowl. However, there are concerns that the setup and removal of the stage could extend the halftime break to 25-30 minutes, which would be unprecedented at this level of football.

FIFA has not provided clarity on this situation, which is becoming increasingly urgent as the final date approaches. The first game will feature an opening ceremony with performances from various artists, including Burna Boy and J Balvin, further complicating the broadcast planning for the event.