NIVEA's ₦3bn Promo Sees New Millionaires Emerge

The NIVEA promotional campaign, valued at ₦3 billion, has officially entered its sixth week, continuing to generate significant nationwide momentum. The latest raffle draw took place on Thursday, February 12, resulting in new winners, including Popoola Roselin from Ibadan and Alhaji Ibrahim from Kaduna, who each won ₦1 million.

Roselin described her win as a surreal experience, expressing surprise and stating that the money would help her start a new business. Ibrahim noted that the prize comes at an opportune time, as Ramadan approaches, and he plans to use the funds to support his goat and ram business.

The ongoing campaign has seen approximately 350,000 winners nationwide, with 60 consumers winning ₦1 million and 300 others receiving ₦50,000 Jumia shop vouchers. Additionally, around 400,000 participants have enjoyed instant airtime rewards.

NIVEA has reiterated that the promotion will continue for several more weeks, with major prizes still to be awarded.