Tasty Tom and De Rica Award 18 Millionaires in Promo

The Millionaire Splash Promo by Tasty Tom and De Rica officially ended on January 15, 2026. This nationwide campaign aimed to delight and reward thousands of consumers over a span of 60 days, resulting in a total of 216,928 winners.

Among these, 18 winners received 1 million naira each, 278 winners received 100,000 naira each, and 259 winners received 50,000 naira each. Additionally, there were 216,373 instant airtime winners.

The final draw featured winners such as Ugbedaga Rebecca, Oluwatosin Lago, and Daniel Udoh, among others. Daniel Udoh expressed gratitude, stating that the money would significantly impact their businesses and support their families.

Gabriella Shoga, the culinary brand manager, highlighted the long history of Tasty Tom and De Rica in providing affordable, vitamin-enriched tomato products. The product portfolio includes various sizes of Tasty Tom and De Rica tomato mixes.

The campaign was promoted through social media channels including Instagram, Facebook, and YouTube.