Euromatch Signs $7.5M Deal as NPFL Title Sponsor

The Nigeria Premier Football League (NPFL) has secured a significant title sponsorship deal with Euromatch, a European sports entertainment brand, announced in Abuja on Wednesday. The three-year agreement is valued at $7.5 million, with Euromatch committing $2.5 million annually, approximately N3 billion per year.

The NPFL will now be branded as the Euromatch NPFL. Sacli Semih, Group Chairman of Euromatch, stated that the investment is motivated by Nigeria's economic potential and its untapped football talent.

He emphasized the goal of aligning the NPFL with European standards to increase visibility and attract attention to Nigerian players. NPFL Chairman Gbenga Elegbeleye described the deal as a milestone for the league's standards and global exposure, while Nigeria Football Federation President Ibrahim Gusau noted that the partnership validates efforts to stabilize the league over the past four years.

The 2026/2027 NPFL season is set to commence on Friday.