Afrinvest Partners with NPFL for Digital Growth

Afrinvest has deepened its partnership with the Nigeria Premier Football League (NPFL) to promote digital transformation and sustainable revenue growth for Nigerian football clubs. This commitment was reaffirmed during the NPFL–Afrinvest Media and Marketing Workshop held on Wednesday in Enugu, where media officers and marketing heads from the 20 NPFL clubs received training on branding, digital visibility, sponsorship attraction, and fan engagement.

NPFL Chief Operating Officer, Chief Davidson Owumi, urged clubs to embrace digital transformation, highlighting that inadequate data and poor online visibility hinder the league's ability to attract major sponsors. He emphasized the necessity for clubs to generate high-quality content and statistics to build a robust central database.

Owumi stated that financial independence is crucial, warning that reliance on government funding is unsustainable. Emmanuel Eleojo, Manager of Afrinvest’s Enugu Office, reiterated the firm's belief that football can thrive with sound financial structures, encapsulated in their philosophy of "Finance Meets Football.".