Nigerian Breweries Revamps Maltina's Look and Branding

Maltina, a non-alcoholic malt drink produced by Nigerian Breweries Plc, has launched a new look that emphasizes a contemporary design while preserving its nourishing qualities. The redesign includes a strengthened signature orange color, enhanced gold elements, and new design cues such as a gold crown cork and a prominent golden barley icon.

Sarah Agha, Marketing Director of Nigerian Breweries Plc, stated that the relaunch invites Nigerians to share their first impressions through the “What’s Your Word?” campaign. This initiative encourages consumers to describe the refreshed identity in one word, fostering engagement with the brand that has been part of Nigerian homes for five decades.

Maltina remains fortified with calcium and is endorsed by the Nutrition Society of Nigeria as a drink rich in Vitamin A. The new packaging will be available in stores, restaurants, bars, and markets, supported by a nationwide media rollout and consumer activations.