Rite Foods Limited Launches New LIDA Malt Beverage

Rite Foods Limited has introduced LIDA Malt Classic, a new non-alcoholic malt beverage designed to enhance consumer choice and strengthen its market presence in Nigeria's competitive beverage sector. The brand is anchored on the proposition “LIDA Malt.

Made for You,” showcasing the company's innovation strategy that is informed by consumer preferences. Ekuma Eze, Head of Corporate Affairs and Sustainability at Rite Foods Limited, stated that the launch of LIDA Malt demonstrates the company's ongoing commitment to product development and quality, as well as its responsiveness to changing consumer expectations.

Eze emphasized that Rite Foods’ innovation journey is evident in its diverse product portfolio, which includes Bigi Carbonated Soft Drinks, Bigi Premium Drinking Water, Sosa Fruit Drink, and Fearless Energy Drink. He noted that the introduction of LIDA Malt allows the company to expand its beverage offerings while maintaining a focus on quality and locally manufactured products.

Rite Foods is also exploring innovative methods for brand engagement, manufacturing, and sustainability.