Michael Adenuga's Globacom Revolutionizes Telecom in Nigeria

Michael Adeniyi Agbolade Ishola Adenuga Jr, nicknamed "the Bull," is celebrated for his entrepreneurial journey, particularly with Globacom, which he founded after initially facing setbacks in the telecommunications sector. In 1999, Adenuga's company was awarded a GSM licence, but it was revoked.

Undeterred, he bid for the Second National Operator licence in 2002 and successfully launched Globacom's mobile services on 29 August 2003. At that time, the Nigerian telecommunications market was dominated by MTN and Econet.

Globacom distinguished itself by introducing per-second billing, a significant shift from the prevailing per-minute billing model, and reduced the cost of acquiring GSM lines. This innovative approach prompted competitors to adopt similar billing practices.

Additionally, Globacom's investment in the Glo-1 submarine fibre-optic cable, spanning approximately 9,800 kilometres, aimed to enhance connectivity beyond mobile services, linking Lagos with international locations such as Accra and Bude.