Mike Adenuga's Globacom Transforms Nigeria's Telecom Sector

Globacom was founded by Dr. Mike Adenuga Jr. in August 2003, entering a Nigerian telecommunications market dominated by international operators. It introduced per-second billing, a significant shift from the prevailing minute-based billing, which allowed for more consumer-friendly pricing.

This innovation indicated that communication terms in Nigeria were negotiable, positioning Globacom as a strong indigenous competitor. Over 23 years, the company has maintained sole ownership and expanded its infrastructure, including the Glo-1 submarine cable, the first owned by an African company, enhancing Nigeria's international bandwidth access.

Globacom has also rolled out 2.5G, 3G, and 4G LTE networks, expanded fiber infrastructure, and launched MoneyMaster PSB for mobile banking. The cost of SIM cards significantly decreased due to competitive pressures from Globacom.

For its 23rd anniversary, the company launched the “Never Settle For Less” campaign and introduced Gloria, an AI-powered customer assistant on the Glo Café app.