Sunny Okonkwo Addresses Influencers in Nollywood Casting

Sunny Okonkwo, an award-winning filmmaker, actor, and data analyst, addresses the debate on whether influencers are replacing trained actors in Nollywood. In an interview, he expressed that the rise of influencers, including reality TV stars like Phyna, is not inherently a threat to professional actors but signifies a new entry point into the industry.

Okonkwo insists that while influencers can bring visibility and audience engagement, acting is a serious craft requiring discipline, preparation, and a deep understanding of character. He believes that aspiring actors should pursue training through workshops and mentorship.

Okonkwo stresses the importance of maintaining the integrity of casting decisions, advocating for proper auditions and evaluations for all performers, including influencers. He acknowledges that while popularity can play a role in casting, it should not overshadow the necessity of talent and skill in acting.