Goldberg Launches Back to Bar Promotion for Football Fans

Goldberg has reintroduced its Back to Bar consumer promotion for the 2026 football season, which runs from August to November 2026. The promotion offers consumers instant airtime rewards and a chance to win N250,000 every week at participating outlets across Nigeria.

Consumers who purchase two bottles of Goldberg at these outlets will receive N400 worth of airtime and an entry into the weekly cash draw. The campaign coincides with the return of major European football leagues, including the Premier League, which begins on August 21, 2026.

The promotion will be available in selected outlets in cities such as Lagos, Abuja, Ibadan, Benin, Makurdi, Jos, and Yola. Kunle Aroyehun, Senior Manager at Goldberg, Nigerian Breweries Plc, stated that the success of the first edition of Back to Bar influenced the decision to bring it back, aiming to enhance consumer engagement during the football season.

Participation is limited to consumers of legal drinking age.