Bnxn Makes History as First Afrobeats Artist at Cannes

Bnxn became the first Africa-based Afrobeats artist to speak on the Forum Stage at Cannes Lions, marking a significant milestone for African music. During the session, he discussed the growing global influence of African music and its economic and cultural power.

Bnxn emphasized the necessity for stronger public policies to improve industry regulations and greater investment in creative infrastructure, which would help African artists build and sustain global careers while retaining ownership of their work. He noted that better access to audience insights and creative analytics would enable African creators and businesses to compete effectively on the global stage.

The session also featured Peter Ukhurebor, founder of Black At, who reinforced the commitment to ensuring access for African and Black creative leaders across influential platforms worldwide, highlighting the importance of representation in global industry decisions.