Bubble Up Launches New Canned Beverage Range in Nigeria

Bubble Up has introduced a new range of canned beverages in Nigeria, including flavors such as lemon-lime and bitter lemon. The brand, which has been innovating to reach consumers, aims to cater to young Nigerians who enjoy social gatherings.

The launch is accompanied by a digital campaign titled "Turn Fresh," which will be promoted across various social media platforms and lifestyle events. The beverages are designed to be versatile, suitable for sipping straight or mixing in cocktails.

Bubble Up is produced by the Planet Bottling Company, which operates an ultra-modern facility in Ogun State. The company has a history stretching back to 1919 and aims to enhance its presence in the Nigerian market, targeting consumers in 20 countries.

The new canned drinks are expected to be available in supermarkets and retail stores across the southwest region of Nigeria.