Nigerian Businesses Urged to Build Strong Digital Presence

The CEO of Dleading asserts that Nigerian businesses must own digital assets beyond just social media to remain competitive. He notes that a strong digital presence is essential for credibility and attracting new customers, as many potential clients now search for businesses online.

The CEO criticizes small and medium-sized enterprises (SMEs) for treating their online presence as an afterthought, often leading to inconsistent branding and ineffective customer engagement. He stresses the importance of having a professional website, which serves as a stable digital asset that businesses fully control, unlike social media platforms that can change policies or suspend accounts unexpectedly.

The CEO encourages SMEs to invest in web design and digital marketing skills to effectively communicate their value and build trust with customers. He also highlights the growing opportunities for young Nigerians to monetize their skills in the digital space, emphasizing the need for consistency and professionalism in presenting themselves to attract clients.