NativeID Launches Free Digital Identity Platform for Businesses

NativeID, represented by product manager Esther Ukachi, has introduced a free digital identity platform designed to safeguard businesses against impersonation scams prevalent on social media. This platform consolidates business contact details into a single verifiable page, which is crucial for small and medium enterprises (SMEs) in Nigeria.

Ukachi highlighted that many Nigerian business owners face difficulties in establishing their authenticity online, often leading to confusion and loss of trust among customers. Traditional methods of sharing contact details, such as paper cards, are increasingly seen as liabilities in the digital age.

The new platform aims to enhance visibility and trust by providing a reliable entry point for customers trying to reach businesses, thereby reducing the risk of fraud. This initiative is a response to the growing challenges in the market, where customers often struggle to identify legitimate businesses amidst a sea of impersonators.