Cardtonic Expands Gift Card Offerings in Nigeria

Cardtonic is expanding its gift card catalog in Nigeria, focusing on convenience and local relevance. The platform, which previously primarily sold gift cards, is evolving into a broader marketplace that allows users to purchase local and international gift cards tailored to various lifestyles.

This includes options for grocery stores, cinemas, pharmacies, and beauty salons, reflecting the everyday spending habits of Nigerians. The platform aims to close the gap in Nigeria's gift card economy, which has traditionally focused on converting foreign gift cards to cash.

Cardtonic's offerings start at 500 Naira and can go up to 200,000 Naira, catering to different financial situations. The platform is designed to modernize gift-giving culture in Nigeria, where cash gifts are more common.

By providing a flexible range of gift card options, Cardtonic encourages spending at familiar local brands, thus integrating gift cards into daily life rather than viewing them as luxury items.