"Choose Milk Campaign Launched for Healthier Nigerian Families"

The "Choose Milk" campaign was officially launched at the Marriott Hotel in Ikeja, Lagos, with the aim of promoting real milk consumption among Nigerian households for healthier families. The initiative, led by the Danish Dairy Board and supported by the Federal Ministry of Health and Social Welfare and the Federal Ministry of Livestock Development, seeks to address widespread misconceptions about dairy consumption.

Key figures at the launch included Mr. Olufowobi Yusuf Adeola, Director of Food and Drug Services, and Mr.

Victoria Nsofor from the Standard Organization of Nigeria. The campaign will run for three years and is designed to educate consumers about the nutritional benefits of real milk compared to creamers commonly found in the market.

Danish Consul General in Nigeria, Ms. Jett Bjerrum, emphasized the importance of public-private collaboration to improve nutritional outcomes.

The campaign aligns with the government’s broader efforts to tackle malnutrition and promote sustainable dairy consumption, thereby strengthening the local dairy value chain.