"Choose Milk Campaign Launched to Improve Dairy Choices"

The "Choose Milk" campaign was officially launched on May 25, 2026, at the Lagos Marriott Hotel in Ikeja. This initiative, backed by the Danish Dairy Board and the Federal Ministry of Health and Social Welfare, aims to address nutritional challenges faced by Nigerian families by promoting smarter and healthier dairy choices.

Lar Jensen emphasized that many consumers are unaware that creamers often lack the nutrients found in real dairy milk. Mr.

Olufowolabi Yusuf Adeola MNI, Director of Food and Drug Services at the Federal Ministry of Health and Social Welfare, described the campaign as a means to close the nutritional literacy gap, enabling families to make informed dietary choices. The launch attracted a diverse audience, including policymakers, healthcare experts, media figures, and influencers, all committed to amplifying awareness around dairy nutrition.

The campaign seeks to foster better health outcomes by educating consumers about the long-term effects of their dietary choices.