Peak Milk Launches Campaign for Informed Dairy Choices

FrieslandCampina WAMCO Nigeria PLC concluded its World Milk Day 2026 campaign for its Peak Milk brand, which featured consumer engagement activities across 15 locations nationwide. The campaign, themed around breakfast, aimed to promote nutritional awareness and encourage informed dairy choices among consumers.

Key events included the longest breakfast table experience held at Ikeja City Mall in Lagos, which collaborated with lifestyle influencer Asherkin and attracted hundreds of consumers. Participants engaged in educational sessions about different milk categories, including full cream milk, filled milk, dairy creamers, and non-dairy alternatives.

The campaign recognized select "breakfast heroes" for their contributions to family and community well-being. Omolara Banjoko, Market Manager for Peak Milk, stated that the campaign provided an opportunity to celebrate good dairy and help consumers make informed nutritional choices.

Peter Jame, Brand Manager, emphasized the importance of simplifying conversations around milk to enhance consumer understanding of available options.