Investment in Women Essential for Nigeria's Creative Growth

Creative leaders convened to advocate for strategic investment in women to accelerate the growth of Nigeria's creative sector. The meeting brought together influential voices from film, theatre, visual arts, and cultural enterprises to discuss women's roles in shaping the industry.

The Nigerian government aims to enhance the creative tourism sector as a major driver for economic diversification, targeting a GDP contribution of $100 billion by 2030 and the creation of three million jobs in the creative economy. Nollywood is recognized as the second-largest film industry globally, producing approximately 2,500 films annually.

The founder of Wiscar Nigeria highlighted that women face significant barriers in funding, leadership, and market access, despite their crucial contributions across various creative fields. The Minister of Art, Culture, and Tourism delivered a goodwill message, reaffirming the importance of supporting women's participation and leadership in the sector.