Asa Asika Declares Davido as Nigeria's Influential Icon

Asa Asika, the manager of Nigerian singer Davido, has asserted that Davido is arguably the most influential person in Nigeria under the age of 40. Asika noted that Davido's social media presence is unmatched, making him "probably the most followed artist on almost every social media platform." He humorously remarked to Davido that he is akin to the president of Nigeria due to his extensive reach.

Asika emphasized Davido's resilience in overcoming public controversies that could have harmed other artists. He described Davido as "a walking billboard," revealing that brands frequently seek his endorsement, often co-funding his music videos for exposure.

Asika mentioned that he has not personally funded music videos in a long time, thanks to these partnerships. He highlighted collaborations with brands like Martell, Puma, and a Chinese phone manufacturer that signed a 10-year deal with Davido, despite him not using their products.

This deal has led to Davido's image being prominently displayed on billboards across several African capitals, including Abidjan, Mauritius, and Tanzania.