AI's Impact on Communication Discussed at Sokoto Conference

Omoniyi Ibietan presented a lead paper at the opening ceremony of the first mass communication international conference held at Usmanu Danfodiyo University Sokoto. The paper explored the blackbox-glassbox paradox in media, emphasizing that communication is not merely the transfer of information but involves shared intentions and mutual understanding.

Ibietan referenced various theories, including Amartya Sen's capabilities approach and Marshall McLuhan's insights on technology's role in society. He discussed the Nigerian context, highlighting the need for a national artificial intelligence strategy by 2025, which aims to optimize technology across sectors such as media, agriculture, and education.

The paper also addressed the challenges posed by AI, including data privacy and potential labor market displacement. Ibietan's work underscores the importance of adapting communication strategies to the evolving technological landscape, particularly in Nigeria's diverse social environment.