Nigeria Launches 100-Day Tourism Calendar for $100bn Economy

The Federal Government of Nigeria has endorsed the launch of a 100-Day Tourism Calendar aimed at aggregating the country's festivals, concerts, cultural events, and lifestyle experiences on a single digital platform. This initiative, unveiled at the Ember2Remember National Stakeholders’ Conference in Victoria Island, Lagos, is part of efforts to unlock a projected $100 billion tourism and creative economy.

Dr Nneka Anibeze, Senior Special Assistant to the Minister of Arts, Culture and Creative Economy, Hannatu Musawa, announced that the calendar, powered by MyCityApp and MyLagosApp, targets the economic potential of the September-to-December festive season. Musawa emphasized the need to transform the festive period into a platform for job creation and investment opportunities.

She urged state governments and stakeholders to upload their events onto the national calendar, which aims to provide a comprehensive platform for discovering tourism experiences across Nigeria. Ifeoma Chukwu, CEO of MyCityApp, stated that Nigeria could realistically achieve a $100 billion tourism economy through deliberate packaging and monetization of its cultural assets.