Nigeria Launches “Ember to Remember 2026” Tourism Season

The Federal Ministry of Art, Culture, Tourism and the Creative Economy, led by Honourable Minister Hannatu Musa Musawa, announced the “Ember to Remember 2026,” a coordinated 100-day national tourism season set to run from September to December 2026. The campaign will be officially launched at the Ember to Remember National Stakeholders Conference on September 14, 2026, at Eko Hotel, Lagos.

The Minister emphasized the need for a structured approach to showcase Nigeria's diverse cultural offerings throughout the year, not just in December. The initiative aims to connect various sectors, including culture, tourism, entertainment, hospitality, and commerce, to build a robust tourism economy.

Ifeoma Mbonu, CEO of MyCityApp, stated that the platform will support a National Digital Events and Experiences Calendar to help people discover events across Nigeria. Other speakers included Dr. Aare Abisoye Fagade, Dr. Olayiwola Awakan, Silely Lothan, and David Ogunsola, who discussed the economic opportunities presented by the initiative.