Nigeria Launches MyCityApp to Boost $100bn Tourism Economy

The Federal Government of Nigeria officially launched MyCityApp, a digital platform designed to aggregate festivals, concerts, and lifestyle experiences into a single tourism calendar, during the Ember2Remember National Stakeholders’ Conference held on Monday in Victoria Island, Lagos. This initiative introduces a 100-day tourism calendar aimed at unlocking Nigeria’s $100 billion tourism economy.

Hannatu Musa Musawa, Esq., the Minister of Art, Culture, Tourism, and the Creative Economy, emphasized the potential of the festive season from September to December to create jobs and stimulate economic growth. She urged stakeholders, including state governments and event organizers, to contribute to the national calendar by listing various events.

Musawa highlighted the economic value generated by visitors, which spans multiple sectors such as aviation, hospitality, and local communities. Ifeoma Chukwu, the Chief Executive Officer of MyCityApp, also spoke about Nigeria's vibrant culture and its potential to enhance economic value through tourism experiences.