FG, Jumia seal deal on e-commerce, digital inclusion

The Federal Government of Nigeria has entered into a partnership with Jumia Nigeria to enhance the country's e-commerce sector and promote digital inclusion. The collaboration aims to strengthen Nigeria's digital ecosystem, improve rural access to online marketplaces, and boost competitiveness in line with the African Continental Free Trade Area (AfCFTA).

During a meeting in Abuja, Minister of Industry, Trade, and Investment Jumoke Oduwole and Jumia Nigeria's leadership discussed aligning private sector innovation with national digital economy reforms. Jumia's CEO, Temidayo Ojo, emphasized the company's commitment to creating a digitally inclusive Nigeria through initiatives like the Rural Areas programme, which provides online shopping access to underserved communities.

The partnership includes extending Jumia's logistics network and engaging local sales consultants to bridge the digital divide and connect more Nigerians to digital opportunities.