Nigeria's Government Launches D30 Platform for Creative Economy

The federal government of Nigeria launched the D30 Platform (Destination 2030) to unlock the economic potential of the creative and tourism industries. Minister of Art, Culture, Tourism and the Creative Economy, Hannatu Musa Musawa, stated that the platform will enhance access to sectoral data, research, mapping, and economic intelligence.

The initiative aims to generate over three million jobs and contribute $100 billion to Nigeria's GDP by 2030. Musawa emphasized the need for sustained investment, effective policies, and collaboration between government and private-sector stakeholders to achieve these targets.

She identified challenges such as the lack of reliable data to guide investment decisions and infrastructure development. The D30 Platform is designed to address these issues by consolidating relevant information for better planning and economic development.

Musawa acknowledged Cavista Holdings and its Vice President, Olumide Olayomi, for their role in developing the platform, which aims to create a transparent investment environment in Nigeria's creative and tourism economy.