Equip Auto Launches Major Exhibit in Côte d'Ivoire

Equip Auto, in collaboration with Interlink Auto, is set to launch a significant automotive industry exhibit in Côte d'Ivoire, marking its first major entry into the Sub-Saharan African market. This initiative is part of a broader international expansion strategy aimed at creating jobs and enhancing trade networks in the automotive sector.

The event will feature 150 exhibitors and is expected to attract nearly 10,000 visitors, including transport operators, distributors, and agricultural cooperatives. Luc Azilinon, Chief Executive Officer of Interlink Auto, emphasized the collaboration's potential to deepen engagement within Africa's automotive industry and support discussions around infrastructure development and mobile innovations in West Africa.

Akin Akinbola, Managing Director and Chief Executive Officer of Promosalon Nigeria, anticipates representation from Nigeria and Cameroon, with the exhibit adopting a business-to-business format to facilitate participation from industry professionals and stakeholders.